School of Creative Media & Social Science

Welcome to the School of Creative Media and Social Sciences (SCMS), a newly established academic school that integrates the disciplines of Creative Media and Social Sciences under a unified, forward-looking, and innovative framework. SCMS is committed to delivering a comprehensive educational experience that nurtures creativity, encourages critical thinking, and promotes meaningful engagement between the social sciences and the wider community.

SCMS is dedicated to nurturing graduates who are knowledgeable, creative, and socially conscious. By combining the strengths of creative media and social sciences, students are encouraged to think critically, explore innovative ideas, and develop practical skills that enable them to make meaningful contributions in both their careers and communities.

As a progressive academic entity, SCMS functions as a hub for innovation, cross-disciplinary collaboration, and strategic engagement with industry partners and community stakeholders. Through these initiatives, SCMS strives to develop future leaders who are innovative, adaptable, globally competitive, and prepared to make a positive impact on society.

Guided by the slogan, “Inspiring Creativity, Shaping Generations, Leading Society,” SCMS is dedicated to nurturing innovative minds, empowering future generations, and developing leaders who can make a lasting impact in their professions, communities, and beyond.

The disciplines offered under SBHM continue to evolve and require a skilled workforce capable of meeting industry demands. In response to these needs, SBHM takes a proactive approach by offering industry-relevant, up-to-date, and professionally recognised diploma programmes that prepare students for successful careers in their chosen fields.

Through this transformation, the School of Creative Media and Social Sciences (SCMS) has emerged as a dynamic and influential academic institution guided by the slogan, “Inspiring Creativity, Shaping Generations, and Leading Society.” This reflects SCMS’s commitment to nurturing innovative minds, developing future-ready graduates, and creating positive impact through education, creativity, and community engagement.