School of Business Management & Hospitality

DIPLOMA IN SPORTS MANAGEMENT

This diploma is specifically designed to prepare students who are interested in careers in sports management, sports club management, marketing, sports promotion, or entrepreneurship within the sports industry. Students will gain in-depth knowledge of sports management theory, finance, sponsorship, marketing, and legal aspects in sports.

3 Years MQF Level 4 R/0414/4/0319 (03/2030) MQA/FA 13016
6+ Career Pathways
5 Learning Semester
1 Semester of Industrial Training
MQA Full Accreditation
Programme Overview

Building Future Leaders in the Sports Industry

This diploma is designed to prepare students for careers in sports management, including sports club management, marketing, sports promotion, and entrepreneurship in the sports industry. Students will gain in-depth knowledge of sports management theory, finance, sponsorship, marketing, and legal aspects in sports. The programme also covers sports event management, including the planning and execution of large-scale sporting events. This programme provides a strong foundation for students to understand the rapidly evolving sports industry, equipping them with the ability to manage sports organisations, develop marketing strategies, and execute effective sports promotions. Students will also have the opportunity to develop management, leadership, and communication skills essential in this sector. With comprehensive practical and theoretical training, graduates will be well-prepared to enter the job market in various areas of the sports industry, from event management to professional sports club management.

MQR CHECK
Program Accreditation — Malaysian Qualifications Register This program has been registered and accredited in the MQR under the Malaysian Qualifications Agency (MQA). Check the official full accreditation status of this program.
MQA Accredited MQF Level 4 Check MQR →
Programme Highlights

Why Choose ICYM Diploma in Sports Management?

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Industry-Relevant Curriculum

The curriculum is developed in collaboration with the sports industry, ensuring relevance to current job market demands.

Industry-Oriented Practical Learning

A practical-based learning approach that exposes students to real-world sports industry environments through projects, simulations, and sports management-related activities.

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Accredited Programme

The programme is recognised by the Malaysian Qualifications Agency (MQA) (MQA/FA/13016).

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Leadership Development

Co-curricular and leadership programmes develop confident and competitive graduates.

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Sports Entrepreneurship

Entrepreneurship modules provide pathways for graduates to establish their own sports-related businesses.

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Pathway to Degree

Graduates may receive credit exemptions when progressing to a Bachelor’s Degree.

COURSE LIST

Programme Structure

01Introduction to Sports Management
02History and Philosophy of Sport
03Computer Application in Business
04Professional English
05Bahasa Kebangsaan A / Bahasa Melayu Komunikasi 1
06ISU-ISU KEKELUARGAAN ISLAM / HUBUNGAN INSAN
01Managing Sport Technology
02Organizational Behavior
03Sport Marketing
04English for Communication
05Kursus Integrasi dan Anti-Rasuah
06Sport Entrepreneurship
01Leadership Management in Sports
02Sport Sponsorship
03Principles of Economics
04Sport Event Management
05Co-Curriculum
06Penghayatan Etika dan Peradaban / Falsafah dan Isu Semasa
01Sport Facilities Planning
02Sport Ethics
03Sport Risk Management
03Sport Event Management
04Principles of Accounting
01Sport Psychology
02Human Resource Management in Sports
03Sport Public Relation Theory and Practice
03Legislation in Sport
04Sport Finance
Students are placed in organizations, sports clubs, or related sports bodies to undergo full-time industrial training for one semester — applying all the knowledge they have learned in a real professional environment.
Entry Requirements

Pass SPM with at least three (3) credits in any subjects

Pass Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum Grade C (NGMP 2.0) in any subject or equivalent qualification; or

Pass Sijil Kemahiran Malaysia (SKM) Level 3 in a related field and pass SPM with at least one (1) credit in any subject; or

Other qualifications recognised as equivalent by the Government of Malaysia.

Career Prospects
Sports Event Manager Club Manager Sports Marketing Manager Fitness Centre Manager Recreation Centre Manager Sports Sponsorship Executive Sports Entrepreneurship

Ready to Begin Your Sports Career?

Apply now and become part of the next generation of leaders in Malaysia’s sports industry. Limited seats available for each intake.

Contact Us +606 281 7732
E-mail informasi@icym.edu.my
Location Melaka