SCHOOL OF BUSINESS AND HOSPITALITY MANAGEMENT

Diploma in Sports Management

This diploma is specifically designed to prepare students who are interested in careers in sports management, sports club management, marketing, sports promotion, or entrepreneurship within the sports industry. Students will gain in-depth knowledge of sports management theory, finance, sponsorship, marketing, and legal aspects in sports.

3 Years MQF Level 4 R/0414/4/0319 (03/2030) MQA/FA 13016
6+ Career Pathways
5 Semesters of Study
1 Semester of Industrial Training
MQA Full Accreditation
Programme Overview

Building Future Leaders in the Sports Industry

This diploma is designed to prepare students for careers in sports management, including sports club management, marketing, sports promotion, and entrepreneurship in the sports industry. Students will gain in-depth knowledge of sports management theory, finance, sponsorship, marketing, and legal aspects in sports. The programme also covers sports event management, including the planning and execution of large-scale sporting events.

This programme provides a strong foundation for students to understand the rapidly evolving sports industry, equipping them with the ability to manage sports organisations, develop marketing strategies, and execute effective sports promotions. Students will also have the opportunity to develop management, leadership, and communication skills essential in this sector. With comprehensive practical and theoretical training, graduates will be well-prepared to enter the job market in various areas of the sports industry, from event management to professional sports club management.

MQR CHECK
Programme Accreditation — Malaysian Qualifications Register This programme is registered and recognised in the Malaysian Qualifications Register (MQR) under the Malaysian Qualifications Agency (MQA). Check the official accreditation status of this programme.
MQA Accredited MQF Level 4 Check MQR →
Programme Highlights

Why Choose ICYM Diploma in Sports Management?

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Industry-Relevant Curriculum

The curriculum is developed in collaboration with the sports industry, ensuring relevance to current job market demands.

Industry-Oriented Practical Learning

A practical-based learning approach that exposes students to real-world sports industry environments through projects, simulations, and sports management-related activities.

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Accredited Programme

The programme is recognised by the Malaysian Qualifications Agency (MQA) (MQA/FA/13016).

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Leadership Development

Co-curricular and leadership programmes develop confident and competitive graduates.

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Sports Entrepreneurship

Entrepreneurship modules provide pathways for graduates to establish their own sports-related businesses.

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Pathway to Degree

Graduates may receive credit exemptions when progressing to a Bachelor’s Degree.

Course List

Programme Structure

01Islamic Family Issues (Muslim) / Human Relations (Non-Muslim) ** National Language A / Malay Communication 1 (International Students)
02Introduction to Sports Management
03History and Philosophy of Sport
04Computer Application in Business
05Sport Entrepreneurship
06Professional English
07Kursus Integrasi dan Anti-Rasuah
08English for Communication
09Managing Sport Technology
10Organizational Behavior
11Sport Marketing
01Appreciation of Ethics and Civilisation (Local Students) / Philosophy and Contemporary Issues (International Students)
02Co – Curriculum
03Leadership Management in Sports
04Sport Sponsorship
05Principles of Economics
06Sport Event Management
07Sport Facilities Planning
08Sport Ethics
09Sport Risk Management
10Principles of Accounting
01Sport Psychology
02Human Resource Management in Sports
03Sport Public Relation Theory and Practice
04Legislation In Sport
05Sport Finance
06Industrial Training
Entry Requirements

Possess Sijil Pelajaran Malaysia (SPM) with at least three (3) credits in any subjects or equivalent qualification; or

Pass Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum Grade C (NGMP 2.0) in any subject or equivalent qualification; or

Pass Sijil Kemahiran Malaysia (SKM) Level 3 in a related field and pass SPM with at least one (1) credit in any subject; or

Pass Certificate (Level 3 MQF) or equivalent; or

Other qualifications recognised as equivalent by the Government of Malaysia.

Career Prospects
Sports Event Manager Club Manager Fitness Centre Manager Sports Administration Sports Advisor Assistant Sports Officer

Ready to Begin Your Sports Career?

Apply now and become part of the next generation of leaders in Malaysia’s sports industry. Limited seats available for each intake.

Hubungi kami +606 281 7732
E-mel informasi@icym.edu.my
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